iPhone 6 craze hits the Brea Mall

Apple customers enter the Brea Mall on Friday, Sept. 18.
A wave of about 20 people is allowed to enter the Brea Mall to the Apple Store on Friday morning, Sept. 18.

About 3,500 people lined up at the Brea Mall on Friday morning to pick up Apple’s new flagship smartphones the iPhone 6 and its new big 5.5-inch brother the iPhone 6 Plus.

Brea police officers, some armed with batons, patrolled the mall. No arrests were made and no fighting in the crowd was reported, according to the Orange County Register, although this reporter witnessed police escort out one apparently unruly person, who was holding what appeared to be an iPhone.

It is not known why the man was escorted off the parking lot premises, although at two points he came close to the line of police guarding the entry to the mall. At the second of these encounters, a police officer approached him and, asking, “Do you want to go to jail?,” clutched the man’s right arm and led him down the parking lot.

A Brea police officer escorts a man off the premesis of the mall's parking lot on Friday, Sept. 18.
A Brea police officer escorts a man off the premesis of the mall’s parking lot on Friday, Sept. 18.
A Brea police officer, far right, chats with an Apple Store employee as a wave of about 20 customers, left, is allowed to enter the mall around 10 a.m. on Friday, Sept. 18.
A Brea police officer, far right, chats with an Apple Store employee as a wave of about 20 customers, left, is allowed to enter the mall around 10 a.m. on Friday, Sept. 18.

An Orange County Reddit thread reported that several Orange County Apple and other retail stores had also been swarmed Friday morning.

The phones were already being sold out at stores around the nation by Friday morning, Businessweek reports.

Brea Mall iPhone Launch

Photos and reporting by Tim Worden.

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