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Cal State Fullerton Journalism Writing

Writing tip: Captivate readers with an interesting lead

Wells Fargo Orange County President Ben Alvarado presents a new car to a Cal State Fullerton student who won a contest. Here’s how I covered the story. Photos by Tim Worden. Traditionally, creative leads are shunned from hard news stories. Those are for features, we think. Absolutely not. Creative leads can be used in news […]